Snoop Dogg (Lionâ€™s) Launches His Own Pot Products
In an article by Wired, POT IS IN for a big change.
As more states legalize the herbal commodity, the companies selling it will find themselves in stiffer and stifferÂ competition with one another. Of course, where thereâ€™s competition, thereâ€™s marketingâ€”and whereâ€™s thereâ€™s marketing, thereâ€™s branding.
Leafs by Snoop, Snoop Doggâ€™s brand new line of cannabis goods, is the latestÂ entry to the young market, and itâ€™s been branded by a pro. The look comes courtesy of Emily Oberman, a partner at Pentagram and the go-to graphics designer for shows like Saturday Night Live and The Tonight Show With Jimmy Fallon.
TheÂ suite of products includes actual nuggets of the plant, a couple cannabis extracts, and a ton of chocolates and candiesâ€”but youâ€™d never know it from Obermanâ€™sÂ packaging, which looks like it belongs to an artisanal candle company, or Mast Brothers chocolate.