Janet Adamy with the Wall Street Journal writes that a surge in voting-age Latinos since 2012 is prompting both political parties to craft youthful appeals in Nevada and other key swing states.

A Pew Research Center study released Tuesday shows that millennials born in 1981 or later will account for 44% of the record 27.3 million eligible Latino voters projected for 2016, up from 37% in 2012. That means the Hispanic electorate will skew younger than the voting pools of whites, blacks and Asians.

Most of the growth comes from a boom in U.S.-born Hispanics reaching voting age, with about 3.2 million Latinos who are U.S. citizens crossing the age 18 threshold between 2012 and November 2016. Adult Hispanic immigrants who gained citizenship accounted for a smaller share of new voters with a gain of 1.2 million since 2012.

Hispanic Millennials