Dodgers are Looking to get Sponsorship for Naming Rights to Field at Dodgers Stadium
The Dodgers are soliciting sponsorship offers from companies interested in attaching their name to the field at Dodger Stadium. Dodgers President Stan Kasten has claims that the Dodger Stadium name is not for sale and in an interview he stated,
That has never been for sale. It never will be for sale.
A naming rights sale is nothing new for the Dodgers, who have sold the naming rights for the stadium suites (BMW), the baseline club (Ketel One), and the right-field pavilion (Coca-Cola). According to Sports Business Journal, which first reported the potential sale of the field’s name, the Dodgers have pitched field naming rights for several months and have been asking $12 million per season. Generations of Dodgers fans have grown do use the name Dodger Stadium since the stadium opened in 1962 and it appears as if many more generations will grow up using that name for the stadium. Bob Wagner, an Orange County sports and entertainment consultant who previously sold naming rights for the Angels and Ducks, believes that any interested companies in the naming rights deal would have to weigh the risk of a short-term fan backlash against the long-term benefits of association with a team rich in tradition, one that regularly leads the major leagues in attendance and puts a winner on the field. The Dodgers’ sales pitch also could be complicated by the pending availability of naming rights for the NFL stadium the Rams and Chargers plan to share in Inglewood, which should be open by 2020.