Latinos are Driving the New Mainstream Economy

The impact that Latinos have in the U.S. is often overlooked, which has happened all throughout the history of the United States. But some people like Sol Trujillo, a global executive and former CEO of telecom giants like Orange S.A. and Telstra, would argue that Latinos play a major role in the United States, especially

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Twitter Will Stop Counting Photos & Links in 140-Character Limit

According to Bloomberg Technology, The social media company will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the matter. The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public.

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3 Reason Why Millennials Are Getting Fired

A survey by SmartRecruiter of 28,000 bosses details where Millennials are falling short and is just another example to support the huge disconnect costing Millennials their jobs. Here is J.T. O’Donnell, Founder and CEO of CareerHMO.com analysis: 1. Employers don’t want to be parents. Growing up, Millennials were coached their entire lives and they unknowingly

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Univision and Telemundo Popular Among Older Latinos; Younger Latinos Prefer English Media

The Latin Post reviews a new study co-authored by MAGNA GLOBAL and the Center for Multicultural Science that challenges the notion that the most effective ways to reach U.S. Latino audiences is through Spanish-language programs. Published in the Journal of Cultural Marketing Strategy on October 19, the report is the first to examine media behaviors

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300,000 Dropped TV Service Last Quarter

According to Bloomberg Business, last quarter 300,000 subscribers canceled their video packages from cable, phone and satellite providers including Comcast, Dish – the previous quarter it was 600,000. This trend highlights the challenges as more people choose less expensive alternatives like Netflix, Amazon or Sling TV. “While tens of thousands of people cancel their cable

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A World Without Ads – Its Not Cheap

In an article by Ad Age, Simon Dumenco looks at what it would cost to be in a world without ads, “”Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair with a thick book on his lap; there’s a

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FCC Gives Ok to End Robo-Calls & Automated Campaigns Calls

Could this mark the end of Robocalls? The Federal Communications Commission has given the ok to Verizon, AT&T and other telecommunication carriers to develop and implement “blocking technology” for robo-calls, including political calls.  This might also become a revenue source for the telecommunications carriers, as customers might be willing to pay a fee to avoid

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A Fast-Growing But Diverse Hispanic Market

“To know thy own target audience” could be the mantra of today’s successful marketing campaigns. Hispanic Millennials, GenXers and Boomer generational segments have unique consumer buying patterns. How they view the marketplace is influenced by a combination of macro-trends of their respective generations, by their lifestage priorities, and by their cultural orientation. This AHAA study,

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Are Young People Watching Less TV?

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute. According to the most recent cross-platform report from Nielsen, TV consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift. The 18-24 group, for

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Who’s Watching Online Video?

Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study conducted by GfK. But who are these viewers? The study

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