Denisse Rojas earned a biology degree from UC Berkeley and has set her sights on medical school. But one big obstacle stands in her way. To practice medicine in California, doctors must obtain a license from the state, and applicants are required to provide a Social Security number as proof of identity. Rojas, 25, does […]

The U.S. Department of Homeland Security Tuesday rejected California’s proposed design for driver’s licenses to be issued to unauthorized immigrants, ruling that the state’s subtle identifying features must be made much more obvious. The decision, if it stands, will force state officials to revisit how prominent to make the distinguishing marks on licenses — one […]

Secret Service senior special agent Clarence Jorif is on a not-so-secret assignment. He is looking for more Hispanics to join the 149-year-old agency, which is known primarily for protecting the president, vice president, their families, foreign dignitaries and the nation’s financial infrastructure. The agency has approximately 6,000 employees nationwide ranging from administrative professionals to special […]

Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets.   Multicultural consumers have led the growth in smartphone penetration, as they’re adopting […]

The beer is ready for dry hopping. Diego Benitez unscrews the bar clamps that keep a massive metal lid fastened to the top of one of his brewery’s handmade fermenting vessels.   As he pries up the lid’s rubber lip, breaking a pressure seal that for the last week has kept the fermenting brew isolated […]

Everyone knows by now that Republicans have a major demographic problem: The party is struggling to attract nonwhite voters even as that segment of the electorate keeps growing. But a new study by the Pew Research Center on millennials — defined as those between the ages of 18 and 33 — suggests that Republicans will […]

The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami and New York still have the largest shares of the Latino population, new research from Nielsen highlights how the pace of growth is soaring in a range of areas outside of […]

Some of us parents have made a big effort of being relatively tech-savvy. You know the type – we know how to set up a home network and are always up to date with the latest hardware and software. We think we have our kids’ tech habits under control. There are strict no-tech-before-homework rules, parental […]

Based on a recent survey, Hispanic Mobile Banking Trends Study, by Zpryme and ThinkNow Research, nearly seven out of ten (69%) Hispanic mobile bank users consult their smart/cell phones to do mobile banking, with almost half (44%) visiting their primary bank’s Facebook page. More poignantly practically one-third (30%) said they would switch primary banks to […]

While both parties went out of their way to include more Latinos in their national conventions, Latino Decisions noted Latinos have yet to actualize their full voting potential.  The National Association of Latino Elected Officials estimates that 12.2 million Latinos voted this past election, representing approximately 10% of the national electorate. That number is much […]