Are Young People Watching Less TV?
Thereâ€™s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute. According to the most recent cross-platform report from Nielsen, TV consumption is dropping by a larger amount every quarter, but itâ€™s still not a seismic shift.
The 18-24 group, for instance, watched a weekly average of about 23 and a quarter hours of traditional TV in Q4 2012, about 2 hours and 20 minutes less than they did in Q4 2011. Thatâ€™s about 20 minutes less per day.
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